Monday, September 25, 2017

'Tales of the Cocktail' Does It Again



Here is my take on the whole Tales of the Cocktail controversy, as an interested but very much outside observer.

If you are unaware of this controversy, you might want to keep it that way. If not, Tara Fougner gives a good account of it on the 'Thirsty' blog.

The news that has the hospitality industry roiling is the announcement that Ann and Paul Tuennerman are 'stepping down' from their role in Tales, but no one seems to know what 'stepping down' means.

Although Tales is ostensibly produced by the not-for-profit New Orleans Culinary & Cultural Preservation Society (NOCCPS), the Tuennermans are sole owners of a for-profit entity, Mojo 911 LLC, that owns valuable intellectual property such as the names 'Tales of the Cocktail' and 'Spirited Awards,' without which Tales cannot be produced. Mojo 911 also is paid a large fee to run the event. Although the announcement said Melissa Young will become president of Mojo 911, it was silent about the entity's ownership. If the Tuennermans continue to have a large financial stake in Tales, it is hard to see how their 'stepping down' changes anything.

Although the NOCCPS is required by law to file an annual tax return, called a Form 990, which reveals some financial information related to Tales, and which is public, Mojo 911 is under no such obligation. The way Tales is actually funded and run, who benefits, and how much, is a closely guarded secret.

Whoever controls Mojo 911 controls Tales, regardless of titles. Everything else is smoke and mirrors.

This controversy stems from the notorious blackface incident from earlier this year. The behavior of the Tuennermans then was so tone-deaf it appeared that Tales might collapse, but Paul Tuennerman 'stepped down' and Tales created a 'Diversity Council,' moves that induced many people of good will to give them another chance.

The events of this past weekend look to many like the Tuennermans have been simply and clumsily engaged in cynical damage control intended to protect their personal financial interest in Tales, and these 'resignations' are more of the same.

Will there be a Tales 2018?

Should there be?

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