Friday, June 9, 2017

MGP Ingredients Announces the Re-Launch of George Remus Bourbon



A lot has been written about MGP Ingredients, a company that makes commodity whiskey at a distillery in Lawrenceburg, Indiana. The company is primarily a neutral spirits distiller. It has been mentioned here a few times.

MGP is changing, gradually and not always smoothly, but profoundly. They are cautiously adding a branded products component to their commodity offering.

That is what makes their re-launch of George Remus Bourbon, announced this week, significant. George Remus Bourbon is a tiny Cincinnati-area brand that MGP acquired last year, not long after it was launched. That product used whiskey made at MGP's Lawrenceburg, Indiana distillery. The new version, according to the company, is a different formulation ("a smoother, more complex whiskey") in a new package.

Liquor brands that celebrate criminals (e.g., Popcorn Sutton, Clyde May) are inherently problematic, considering the fraught history of alcohol in both legal and illegal forms. The real George Remus was a very successful bootlegger at the beginning of Prohibition, but is that any reason to buy his namesake whiskey? Guys like Remus are only in it for the money, after all, so his standards were not very high. If it had alcohol in it, that was good enough for him.

But he was a colorful character. If you want to know more, check out William Cook's biography, George Remus, King of the Bootleggers

"We�re whiskey lovers and are very proud to offer this updated styling of George Remus Bourbon," says Andrew Mansinne, Vice President of Brands, MGP Ingredients. He is a recent hire in a brand new job. Til American Wheat Vodka is MGP's other branded product.

"This is a complex bourbon whiskey that showcases our signature, high-rye profile and the talent of our distillation team, who have artfully crafted George Remus Bourbon into a beautiful and bold spirit inspired by George Remus� rebellious and entrepreneurial character," says Mansinne.

Available this summer in select markets (Ohio, Kentucky, Indiana, Kansas, Missouri, Wisconsin, Nebraska, and Minnesota), George Remus Bourbon is made at "MGP�s historic, 170-year-old distillery in Lawrenceburg, Indiana." It is good to see them featuring the "historic, 170-year-old distillery," an attribute that will have resonance long after the novelty of the brand's name fades.

Suggested retail is $44.99 for a 750 ml bottle.

6/13/17: I received this image of the new package from MGP's PR firm. It's an improvement.

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